Hi, I'm Andrew Noel, a UX leader with a passion for creating user-centered experiences.

My process revolves around creating exceptional user experiences through in-depth research, data-driven design, and a commitment to web accessibility and inclusivity. As a leader, I focus on fostering a positive team culture, promoting employee growth, streamlining processes, and developing customer-focused behavioural insights to shape product roadmaps.

Being a designer, I strongly believe in the power of collaboration and relationship-building. I thoroughly enjoy facilitating stakeholder workshops, presenting to leadership, and aligning product strategy with a clear "North Star" vision.

Ultimately, my true passion lies in tackling tough problems and collaborating with exceptional individuals. There's nothing more rewarding than overcoming challenges and crafting remarkable experiences together.

Companies I’ve worked with

What I bring to a team

01 /
UX Leader

Strategic thinking

Think critically about the big picture and develop strategies on how to get there.

Mentorship & Coaching

Mentoring and coaching team members to foster their growth, and help them achieve their goals.

Communication & Collaboration

Excellent verbal, written and visual communication skills to present ideas and work with team members and stakeholders

Client relationships

Collaborate closely with clients to understand their goals, roadmaps, and desired user experiences, while providing guidance on best practices, sharing valuable insights, and assisting them in achieving their objectives efficiently.

02 /
Product Designer

User-centered design

Understand and design for the needs, goals, and motivations of users.

Problem identification

The ability to identify problems from complex data, generate ideas, and find creative solutions.

Translating business goals in to measurable customer experiences

Aligning strategies with customer needs, optimizing performance, and driving long-term growth and satisfaction.

Research & Analysis

A strong understanding of user research methodologies and the ability to analyze and act on data.

Technical knowledge

A solid understanding of design and development technologies, as well as the ability to stay up-to-date with industry trends.

03 /
Design operations

Managing the team

Recruiting, scaling the team, and capacity management, which involve efficiently assessing incoming work types, evaluating team workload, establishing team structure and roles, and effectively managing workflow, workload, and product priorities.

Process & Principles

I focus on removing roadblocks and optimizing processes for valuable work, ensuring quality, client satisfaction, and strong team relationships. Additionally, I create guiding design principles to foster a cohesive and innovative design approach.

Design systems & Standards

I create design systems that improve designers' and developers' lives, enhance product quality, and speed up time-to-market. Clear standards allow us to focus on more significant challenges, resulting in a polished product and efficient workflows.

Specialities

A/B & Usability Testing
Acessibility
Aligning design to business objectives
Customer research
Data analysis
Design operations
Design systems
Improving team efficiency
Kanban certified
Product strategy
Scaling teams
Team engagement

Industries

Automotive
Finance
Food & Wine
Healthcare
Household cleaning
Insurance
Men’s care
Retail
Telecommunications