My process revolves around creating exceptional user experiences through in-depth research, data-driven design, and a commitment to web accessibility and inclusivity. As a leader, I focus on fostering a positive team culture, promoting employee growth, streamlining processes, and developing customer-focused behavioural insights to shape product roadmaps.
Being a designer, I strongly believe in the power of collaboration and relationship-building. I thoroughly enjoy facilitating stakeholder workshops, presenting to leadership, and aligning product strategy with a clear "North Star" vision.
Ultimately, my true passion lies in tackling tough problems and collaborating with exceptional individuals. There's nothing more rewarding than overcoming challenges and crafting remarkable experiences together.
Think critically about the big picture and develop strategies on how to get there.
Mentoring and coaching team members to foster their growth, and help them achieve their goals.
Excellent verbal, written and visual communication skills to present ideas and work with team members and stakeholders
Collaborate closely with clients to understand their goals, roadmaps, and desired user experiences, while providing guidance on best practices, sharing valuable insights, and assisting them in achieving their objectives efficiently.
Understand and design for the needs, goals, and motivations of users.
The ability to identify problems from complex data, generate ideas, and find creative solutions.
Aligning strategies with customer needs, optimizing performance, and driving long-term growth and satisfaction.
A strong understanding of user research methodologies and the ability to analyze and act on data.
A solid understanding of design and development technologies, as well as the ability to stay up-to-date with industry trends.
Recruiting, scaling the team, and capacity management, which involve efficiently assessing incoming work types, evaluating team workload, establishing team structure and roles, and effectively managing workflow, workload, and product priorities.
I focus on removing roadblocks and optimizing processes for valuable work, ensuring quality, client satisfaction, and strong team relationships. Additionally, I create guiding design principles to foster a cohesive and innovative design approach.
I create design systems that improve designers' and developers' lives, enhance product quality, and speed up time-to-market. Clear standards allow us to focus on more significant challenges, resulting in a polished product and efficient workflows.